If you want to stand out online, build your audience and be seen as the go-to expert, Facebook live is where it’s at! Not only does Facebook give preference to pages doing Facebook live, but it’s a great way to deliver content and serve your audience in another way.
There are three ways to host a Facebook live:
Mobile includes your smartphone, tablet, or iPad. You want to download the Facebook pages app to
live stream from your Facebook Page.
This includes your desktop or laptop. This only works in the Chrome browser. Once you are logged into the Chrome browser, log into your business page. Right in the area you would update your status there is an option to go live.
3. Third Party Tools
$14.99 a month, you can have a solo show and have comments appear on the lower thirds. You can also do side by side interviews. Broadcast can be pre scheduled and is managed through the BeLive.TV website.
Ecamm Live-For Mac Users Only
$29 one time. This is downloaded software that only works on Mac. This allows you to show your screen. Great option if you want to show a live presentation or demo. I don’t believe this does interviews, but a work around would be to use Zoom meeting or Skype and run it through Ecamm Live.
$40 a month. This system allows you to do it all. Side by side interviews, record your screen or jump on solo. Super easy to use. It is a higher premium monthly cost, but oh so worth it!
Open Broadcast Software
This is free but much more complicated to set up. You can do anything with this from fancy graphics and more. But there is a significant learning curve. Once it’s set up, practice several times and you should be good to go.
Now that you’ve decided how to go live:
Two of the most important things to worry about when it comes to video is SOUND and LIGHTING. You can have an ok camera, heck you can even use your iPhone. But you want sound and lighting to be on point. So I recommend the following:
Sound: Rode Smart Lav Microphone that can be found on Amazon here.
Lighting: The Diva ring light is hands down the best light you will ever have. It is a higher investment, around $300. But it will last a lifetime. Here is the exact Diva II Ring Light I have.
If you are on more of a budget, I recommend the cowboy lighting system that you can get on Amazon here.
Camera: If you are wanting to invest in getting a camera, I love the Logitech c920 webcam for around $100.
Hosting a Facebook Live is easy if you know the tools to use. No matter what stage of business you are in, I encourage you to take the plunge and start recording! You won’t regret it!
I hope you enjoyed these resources! Please share with your friends.
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