top business lessons for woman entrepreneurs

Top 4 Lessons I Learned in 2014

2014 was a big year of growth for me. It was a year where I really pushed that negative voice aside and did a ton of stuff outside of my comfort zone. Not shocking, that resulted in one of the most successful years of my business to date.

It was also my fourth year in business. I like to tell people that the journey to building a successful business looks like this:

Year 1: What the heck am I doing?

Year 2: Ok, hmm..I think I’m figuring it out.

Year 3: I’m starting to breath and business is flowing in

Year 4: Hang on, buckle up. Let’s tweak this and measure that.

When you see successful entrepreneurs or people that you think have it all together, they really don’t. Everyone is pushing through resistance and everyone is fighting their own battles. What makes the difference is those that take action, even when there is confusion or uncertainty.

Unless you’re in mortal danger, fear is a compass showing you where to go. {Click to Tweet}

I wanted to share with you the top 4 lessons I learned in 2014:

Lesson #1: Take imperfect action, even when you don’t feel ready. This has been a huge lesson for me. I spent the first two years of building my business investing in information products, going to networking events and staying small because I didn’t feel “ready” or have enough confidence to step into being the “expert”.

Maybe you can relate?

You see confidence comes from practice and passion. But you can’t get passion until you get good at something. You can’t get good at something unless you practice.

Stop thinking and just do it. Schedule that workshop. Put on that webinar. Send THAT email. Start posting on social media about what you’re up to.

Action will create momentum and business growth, even if it’s not perfect! Your expectations are always so much higher than those that look up to you.

Lesson #2: You can’t and shouldn’t do it alone. In November I celebrated the one year mark of my assistant. It was also the second year of working with my mentor and mastermind group (my business besties). Without these special people I WOULD NOT be where I am at today.

Having support in business is not an option. If you think you can’t afford it, you’re playing small and telling the universe you are not ready to turn your hobby into a business.

It’s a game changer when you are responsible for giving someone else tasks, making sure they are paid and also paying a premium for high level business mentorship.

I specifically picked a mentor who has an incredible community so I am in business for myself, but not by myself. These ladies know my challenges, my blocks, my wins and more. We are completely transparent and trust each other because we all want to see each other succeed. Ego is set aside and it’s an incredible feeling.

This is why I created my Modern Marketing Academy and my complimentary Heart Centered Business Lounge group on Facebook. I know how important this piece is to your business success.

Who you surround yourself with can make or break your business.

Lesson #3: Reinvest any extra earnings back into your business. Any extra business income I received that was above what I needed to run my business and live, I reinvested back into my business. One of the best returns on investment that I get is by using Facebook Ads and by going to live events.

I purposely kept investing back into my business to keep myself uncomfortable so it pushed me to the next income level in my business. And it did just that. I ended up tripling my income in 2014. (Wahoo!)

Lesson #4: Social Media is not an option. I strongly believe that the reason why this has been such a great year for me is because even through my struggles and confused times, I continued to stay consistent and relevant on social media. I also tried to be as transparent as possible, even sharing the lowest moment in my business in 2013.

Facebook is my #1 income generator. It’s because I have built incredible trust, connections and presence on there for over 4 years now.

When most people are using Facebook to post about what they ate or sharing silly viral videos, I’m using it to inspire, to strategically stay top of mind, to impact someone’s day, and to share my knowledge and value.

When you learn how to use social media from a place of this mindset; from a place of it not being a time sucker but a viable investment in building lifelong connections, it’s a game-changer.

It’s all about what you can give. Not receive. {Click to Tweet}

I have some more amazing ah-ha moments that I learned in 2014, but I am not quite ready to release those to the public yet, stay tuned though.

Here’s me feeling on top of the world on New Years Eve 160 stories up at the Stratosphere in Las Vegas! This experience was such a surprised blessing. You can achieve anything you put your mind and thoughts to!

Successful women in business

I’d love to hear… do any of these lessons resonate with you? Tell me ONE thing you have learned in your business from 2014? Leave me a comment below!


4 responses to “Top 4 Lessons I Learned in 2014”

  1. My biggest lesson was to start an email list (got that from one of your free webinars, thanks!!). I’d been so focused on generating ‘likes’ on FB that I hadn’t put any attention into building my own inner creative circle. I now feel I have a direct line to my audience. I hope to do more with you in 2015, love what you do Devani.

    1. I am so happy to hear this! It fills my heart. Great job Jacqui!

  2. Thanks for sharing Devani! Since I”m just moving through #1 and #2 it’s so good to hear that others have gotten through it.

    1. Absolutely! Thanks for sharing 🙂

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Devani Freeman