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Facebook Marketing
Devani

How to blow up your social media engagement with online challenges and Facebook Live

The other day I got to chat with the amazing Michelle Lewis (who is a true Visibility Expert) about rocking online challenges with Facebook Live! As you already know, online challenges are the BEST way to grow your list, attract your client’s immediate needs and grow the all-important TRUST. In this podcast you’re going to hear me talk about 6 key topics: LIST-BUILDING STRATEGIES – You already have an amazing social presence…make sure you’re getting your list built with GOOD content, FB ads, online summits and more! CHALLENGES – Challenges are perfect because you can get instant feedback, insight and serve your audience more closely. THE APPEAL OF TUNING IN LIVE – Do you have eye contact, great sound and a clear image?

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Blog
Devani

What You Need to Know About The New Algorithm Change on Instagram

It was only a matter of time before Instagram decides to shake things up. With over 400 million regular users now, an algorithm change were bound to happen. In 2015 interactions on Instagram declined from 5% to 3% during the year. Why? As explained in Quintly, there are two factors: 1) higher post frequency makes a more crowded space and posts are easier to miss and 2) the more followers the smaller the interaction percentage (interactions divided by posts and followers). In a blog post, Instagram announced that they’re focusing on optimizing the post order. They state that most users miss an average of 70% of content in their feeds. They want to make sure the 30% of content you do see

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Social media scheduling
Blog
Devani

The best tools for scheduling social media posts

When it comes to marketing and social media, time is of the essence. To maximize your social media management, it’s best to set aside 1-2 hours all at once to gather content and schedule. That way during the week you are only focusing on interaction, answering questions and serving your audience. When you batch your activities by doing content creation and scheduling for the whole week at once, you’ll be more productive in the long run and have more time to be…social! I have a few favorite tools for scheduling my social media: Sprout Social (affiliate link): What I love about sprout is that you can schedule Facebook, Twitter and Google+ at the same time. In addition, their reporting feature

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Lessons for women in business
Blog
Devani

5 Business Lessons From Running a Half Marathon

If you’ve been following me on Instagram, you may have seen my journey the last three months training for my half marathon that took place on February 8th in San Diego. I would never have imagined just six months ago that I would be training to run 13.1 miles, as I have never been a runner. I don’t think I could even recall a time that I have run over 3 miles in my entire life! The reason I decided to set a goal of running a half marathon is because I knew that the lessons I would learn during this experience would transform my skill set and make me a stronger person and CEO. When you commit to doing

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Blog
Devani

More New Changes for Facebook: What This Means for Your Business

What would the new year be without a few changes, right? Facebook seems to agree. Not long ago, the social media giant announced that starting this month organic reach for businesses would plummet to less than 1 percent. That means that businesses who depend on Facebook to get their message out to their customers are going to have to ante up and start paying for Facebook ads.

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Blog
Devani

The Power of Storytelling

Do you strive to be able to make meaningful connections and attract more buzz to your business? Well nothing captures people’s attention better than an intriguing story. As a matter of fact, my #1 strategy for creating authentic engagement and connection with my online audience is very simple: storytelling. I’m not talking about the “OMG, you will never believe what I overheard yesterday…” kind of storytelling. Nope, I’m talking about digging deep and sharing your authentic, personal story; the story that shows your audience why you are who you are, how you got to your current position, what kind of challenges and difficulties you had to endure and, more importantly, overcome to get to where you are today. I’m talking

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What you need to know if you have a Facebook fan page
Blog
Devani

Beware: What You Need to Know if You Have a Facebook Fan Page

Have you noticed a slight decrease in fans seeing your posts? Ok, maybe a HUGE decrease?? Well sorry to say, you’re not alone. Before you start kicking and screaming, “How dare they make us start paying for ads to get my content in front of my fans!” Let’s dive into what’s really going on and how you can combat this recent algorithm change. This algorithm change was first announced in a post published to Facebook’s Business blog on December 5, 2013. They stated that because of the growth and competition of content views in user’s news feeds we will likely see a change in distribution, this includes a decline in organic reach.  Ok Facebook I get it. When you think about

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©2024 Devani Freeman

Devani Freeman