Facebook Promote Button and What It Means For Your Business

Question of the Day: What is this Facebook Promote Button showing up on my Business Page???

Are you panicking? Thinking you spent all of this time building your Facebook page and now Facebook wants you to PAY to promote your page or it won’t be seen?

I’m here to tell you – DO NOT PANIC.

First of all, let’s remember that Facebook is a smart, extremely smart, company. They have strategically built the culture of Facebook and Business Pages are an important part of this culture. Do not think that they will just flip a switch and essentially turn all pages into advertisements. This is not the direction Facebook is headed.

Where Facebook IS headed is going to be extremely beneficial to your business. Here’s how:

First of all, everyone who has been seeing your feed is STILL going to be seeing your feed. As has been the case for quite some time, whether your posts show up in someone’s feed depends on many different factors, based upon the level of engagement with that user. So as long as you are posting consistent, varied, relevant posts you should be seeing the same ‘reach’ as you have been.

But here’s something new! Now what happens when you promote a post, you are going to show up in the feeds of not only those that have liked your page, but in friends of people who have liked your page. This gives you the option to extremely amplify your reach and retain new, engaged fans who will then see ALL of your posts (for free!)

So frankly, as a wise business owner, I am THRILLED!

What’s even cooler? Facebook will promote your post in feeds for up to a couple of days! As you’re probably aware, the life of a regular post is maybe a day? More likely just a few hours. With promoted posts you are now able to leverage your best, most engaging posts for enough time to make a real impact on your page growth…pretty cool if you ask me!

I’m excited to give it a try! I suggest you do as well. For more detailed information on setting up your promotion, please check out this informative article on AllFacebook.com. Use a small budget and give it a whirl…and don’t forget to share your successes with me!

I would love to hear your thoughts about this please leave a comment here or on my Facebook page!

To your social success,

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©2024 Devani Freeman

Devani Freeman